The magazine has a formula that includes performance (MVP and championships); social media (YouTube and Google hits), money (Google hits for "charity" and listing on Forbes) as well as negatives (Google hits on "scandal") for a list of Who's Who and for some of us a Who's That?
The top 10 on the top 50 list: Federer (tennis), Manny Pacquiao (boxing), LeBron James (basketball), Rafael Nadal (tennis), Tiger Woods (golf), Floyd Mayweather (boxing), Conrad Anker (climbing), Chrissie Wellington (triathlete), Sidney Crosby (hockey) and Trevor Brazile (rodeo).
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